The Azucko App is operated by Prima Finance Ltd, headquartered in Killarney, Co Kerry, Ireland. Prima Finance was founded in 2002 by CEO, Brian Leslie. Brian had previously advised high net worth clients in Dublin on their personal finances. Back then, he envisaged that by using technology and the internet that comprehensive and holistic financial advice should not remain the preserve of only the wealthy but should be easily accessible to all. This was and remains the firm’s founding principal. This firm has over 20 years’ experience advising and assisting clients with all aspects of their personal finances.

In 2022, Azucko was launched, underpinned by ever evolving technology to transform and simplify personal finances and enable employees access their earned but unpaid income and also better manage their personal finances. Azucko’s key objective is to ease financial stress, and encourage financial wellness and enable employers to provide the financial freedom, control, insight and flexibility that their staff need and deserve now.

Azucko is a regulated Payment Institution under PSD2 by the Central Bank of Ireland, where it is authorised to handle client funds, make payments and provide Account Information (AIS) and Payment Initiation (PIS) services in Ireland and across the European Union and is also authorised to operate in the UK under the FCA under the passporting regieme. The Azucko App is available for download on Apple and Android stores.

Company History
& Milestones


Prima Finance Regulated by Central Bank of Ireland as Independent Financial Advisory Firm


National Enterprise Awards Runner Up
Golden Spider National Finalist


1st Irish firm to allow people to compare life insurance quotes online


1st Irish firm authorised by the Central Bank of Ireland as Debt Advisory Firm

Authorised as Payment Institution by Central Bank of Ireland

Authorised as a PIP by the Solvency Service of Ireland


Established separate lending arm: Finance for You (Asset Finance) & Smart Loans (Personal Lending Firm)


Launched Azucko Income & Personal Finance App

Approved by Central Bank of Ireland & Financial Conduct Authority (FCA) to operate in the UK, under the EU passport regime

Senior Management Team

Brian Leslie

Brian Leslie

Founder & CEO
Caroline O Shea

Caroline O Shea

CFO & Director of Operations
Caroline has a Degree and Masters in Economics and Finance...

Peter Cullum

Chief Regulatory & Compliance Officer
Peter oversees all regulatory and compliance matters associated with Azucko and has extensive...

Ed Spaenij

Chief Technology Adviser
Ed is an IT specialist with 25+ years of experience in many different aspects and project roles.
Aman Tomer

Aman Tomer

Head of Marketing & Social Media
Aman holds a Master of Marketing Degree from Dublin Business School as well as a Digital Marketing Diploma...
A O Sullivan

Aidan O'Sullivan

Finance Manager
Aidan has a Bachelors Degree in Commerce from University College Cork (UCC).

Board of Directors


Derek Lee

Derek is ACCA Qualified Accountant and also holds a Dip Forensic Accounting and a Certificate...
Brian Leslie

Brian Leslie

Founder & CEO
Brian, is a qualified Financial Adviser (QFA), and a licenced Personal Insolvency Practitioner (PIP).
Freda Horan

Freda Horan

Freda is a qualified dietitian and has extensive experience within Ireland’s national Health system...

Tony McCarthy

Tony is a qualified accountant, and has extensive experience within a variety of senior positions within the Financial...
Danny Kerins

Danny Kerins

Danny is a qualified electronics engineer and an independent technology consultant.